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Disney, amid changes to DEI initiatives, will alter content warning ahead of 'Peter Pan,' 'Dumbo' and other older films

(KTLA— Disney has become the latest company to change its diversity, equity and inclusion (DEI) initiative as pressure from the Trump administration to eliminate such programs.

In the midst of changes, we are replacing Disney languages. Content Advisory Disclaimer Autoplay before certain old movies streaming on Disney+. Advices placed before films like “Dumbo” and “Peter Pan” warned viewers that the film contained “negative portrayals and abuses of people and culture.”

“These stereotypes were wrong at the time and now they're wrong,” the message partially read. “Instead of removing this content, we want to acknowledge its harmful effects, learn from it, stimulate conversations, and create a more inclusive future together.”

A new content advisory appears before the program and reads “This program is presented as originally created and may contain stereotypical or negative depictions.” axios and VarietyDisney has confirmed Axios' report to KTLA.

According to Axios, in a note to employees, Disney further showed that the company is shifting its DEI efforts to focus on prioritizing business goals and corporate value.

The memo also focuses on “Human Resource Strategy” factors (among other metrics) rather than on previous “diversity and inclusion” factors. It shows that you are trying to get it. The company is also implementing a new “framework” that was launched in 2021 and replaces the “Reimagine Tomorrow” initiative aimed at amplifying underrated voices.

Both changes were described as “evolution” of previous initiatives.

The company is also rebranding its “business” employee resource group (also known as BERGS) into “attributed” employee resource group, the memo says.

The company's DEI program was attacked last year by Stephen Miller's American First Legal Foundation“The initiative to increase diversity and inclusion violated civil rights laws and took away the entertainment giant's value.”

Disney CEO Bob Iger has been opposed to President Trump in the past. Business Insider As has been pointed out, it has been quiet in the second term of the president. He previously said it was the company's job to entertain fans. Pre-agenda.


Read Disney Notes in full:

Executive Leader,

For over 100 years, Disney has entertained and inspired many families in all life around the world. We create entertainment that appeals to our global audiences and promote our business by having a workforce that reflects the consumers we serve. With over 230,000 dedicated employees and cast members in over 40 countries on six continents, Disney is committed to the rich diversity of talent and experience that employees bring to their jobs, making it suitable for our business. I've long believed that I'm there. Audiences and guests.

Creating a welcoming and respectful environment for our employees and guests is at the heart of our company's culture and business. Our values ​​– integrity, creativity, collaboration, community, inclusion – guides us to our actions and how we treat each other. Today, we are currently working to provide updates on how our values ​​are embedded in leader compensation programs, particularly other performance factors (OPFs), and to evolve talent strategies that match these values I would like to share some of the work.

Other Performance Factors (OPF): Starting this fiscal year, we have added new “Human Resource Strategy” factors to our executive compensation plans. This factor assesses how leaders maintain their company's value, incorporates different perspectives, promotes business success, fosters an environment where all employees can thrive, and ensures long-term organizational strength. Evaluate how to maintain a robust pipeline to do so. This new factor represents the evolution of key concepts in the previous Diversity & Inclusion OPF, and is used along with two other OPFs, “Storytelling and Creativity” and “Synergy.”

As many people know, we partnered with stakeholders across the company last year to make a commitment to being welcoming, respectful and inclusive about how we operate. We discussed the evolution of strategic frameworks to advance. work. The resulting framework was released in December – is designed to center the initiative around four key pillars, tailoring the business goals and company values.

  • people:We reach and attract the best, most talented people in the world, and promote a barrierless talent process for all.
  • culture: We deliberately advocate for a culture where everyone can contribute to the success of our business..
  • Market Reach: We create unforgettable stories, experiences and products that entertain and resonate globally.
  • community: We learn and support from inadequate communities by establishing and investing in influential relationships with organizations and business stakeholders.

When we developed this new framework, we looked at ways to enhance our programs and practices to enhance the work environment that will serve our business. Some of you are already familiar with the new stuff, but we wanted to highlight some important developments.

  • nEW Online Destinations: In December, we added our new framework to the Corporate Impact website and Belong Hub on MyDisneyToday. We focused on the above pillars and ongoing progress. Rooted in efforts to improve employee experience, this new framework will demonstrate the evolution of the important work that took place at Reimagine tomorrow, and make its branding a success. 
  • Employee GroupLast year, we began a process of integrating and streamlining the global enterprise-wide Attribution Employee Resource Group (BERGS) structure, reinventing BERG's “B” from “business” to “attribution” and employee group emphasized the role of It focuses on enhancing employee community and workplace experience.

This continues to evolve, but what remains the same is our commitment to cultivating a culture where everyone belongs and everyone excels, and the globally engaging entertainment that drives our business. It allows you to provide.


KTLA is owned by Nexstar Media Group, which also owns the hill.

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