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AWS launches program to boost AI and tech competency for small and medium businesses

Amazon Web Services (AWS) recently launched a new program aimed at helping small and medium-sized businesses build capacity in areas such as: Artificial intelligence (AI)cloud and other skill sets give you a competitive edge.

“We think migration and AI are good examples because small businesses often don’t have the technical resources or depth or experience to do that, and they don’t necessarily have to have data scientists on staff.” said Ben Schreiner, head of U.S. Business Innovation. His SMB on AWS he told FOX Business. “So, our AWS partner network This is really important in helping our customers succeed, realizing whatever their strategy is, and trying out some of the new technologies. ”

AWS competency programs leverage the expertise of partner companies with experience helping small and medium-sized businesses implement technology solutions. The program was launched with 30 initial partners, including 17 based in the US, with the ability to offer a variety of services for SMBs, from AI and machine learning to cloud implementation, security solutions and customer relationship management tools. Masu.

“This group of ambitious companies that are trying to be more agile and competitive have different needs,” Schreiner explained. “They often don’t have some of the complexity or bureaucracy and things that larger companies have. So we think that partners who are focused on this end of the market, We wanted to have a way to recognize that we have deep problem-solving expertise, and this particular market has a problem.”

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Amazon Web Services’ SMB Competency Program connects small businesses with partners experienced in meeting their technology needs. (Photo illustration by Mateusz Slodkowski/SOPA Images/LightRocket via Getty Images / Getty Images)

Scheiner said AWS is looking at the consulting services and products offered by its partners, and the competency program recognizes specific partner areas of expertise to address customer-identified and potentially unrecognized needs. He said it will help match them with partners who can support their needs. Still under consideration.

“Ultimately, the customer says, ‘This is what I’m going to do,’ and our team matches that with these competency partners to make sure it’s a good fit. It depends on what you do,” Schreiner said.

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Examples of relationships with partners include: SMB customers Schreiner pointed out how end customer Magellantv worked with Mission Cloud, one of the early launch partners of the AWS SMB Competency Program, on a project that started with a network security review.

Magellantv has a large library of documentaries recorded primarily in English. Through their consultation, Mission Cloud Generative AI workflow This allows you to dub your videos with subtitles in different languages ​​if you wish to expand the market for Magellantv’s content library.

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AWS competency programs help you build technical skills to help solve business problems faced by small and medium-sized businesses. ((Photo Credit: Noah Berger/Getty Images for Amazon Web Services) / Getty Images)

“If you want to convert a video into another language, you typically hire voice actors, but that’s expensive and doesn’t happen often. Generative AI really has a huge opportunity to convert Magellantv and share it with the world. Yes, but other platforms,” Schreiner explained.

“I don’t know if customers knew that Gen AI was the solution to their problem, but I think it would help We now have the potential to expand that business quite successfully.” re:Invent conference in November.

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AWS vets potential partners for the program by considering whether their target market aligns with AWS’ definition of an SMB and their track record of working with companies in that size range.

SMBs interested in participating in the competency program contact AWS, describe the problem they are trying to solve, and help AWS connect them with partners who can provide the solution.

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