M&M’s to Introduce Naturally Dyed Candy
M&M’s is preparing for a significant shift, opting for a “healthy transformation” as part of a broader initiative led by the government. The candy manufacturer, Mars Inc., is reportedly investing millions to replace artificial colors in their treats.
The new M&M’s, using natural dyes, are expected to hit shelves in August. This transition comes under the current regulations set by the Department of Health and Human Services (HHS) and the FDA, which aims to eliminate petroleum-based dyes from food products in the U.S. The FDA’s efforts, guided by Secretary Robert F. Kennedy Jr., focus on this phasing out process.
Interestingly, the company has struggled to replicate the vibrant colors people love, so the initial rollout will notably be missing blue and brown M&Ms.
Mars did make an attempt to recreate blue M&Ms using Spirulina algae, a nutrient-rich blue-green option. However, this process unfortunately caused some issues with their factory machinery. Despite these setbacks, the company remains optimistic, setting a goal to reinstate all six standard colors by 2028.
To support this initiative, Mars has allocated a significant workforce of 100 employees and invested millions into the project.
The new M&M’s will coincide with the candy’s 85th anniversary, and the first limited release in August 2026 will be available exclusively on Amazon.
Mars is just one player in a larger movement toward healthier options. PepsiCo has introduced a new line of Doritos and Cheetos called “Simply NKD,” which aims to maintain the same flavors while eliminating harmful dyes like Red 40 and Yellow 6.
Additionally, the Coca-Cola Company has announced it will offer a cane sugar-sweetened version of its drink alongside the traditional formula in U.S. markets.
Fast food chains are also joining the fray, making MAHA-inspired modifications. For instance, Steak n’ Shake has switched its fries from seed oil to beef tallow. Similarly, In-N-Out has upgraded its pink lemonade and strawberry shake to use natural ingredients and removed artificial colors from its ketchup, pickles, and chili peppers.
