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UK biz offered free wine in small print, only claimed months later

There was great wine in the fine print!

A British company posted an offer to claim a free bottle of “good wine” in its online privacy agreement, but no one noticed it for several months. So it was proven that almost no one read this boring text.

Dan Needle, from think tank Tax Policy Associates, said he did the “experiment” to have a little fun while opposing rules requiring all companies to make largely ignored legal agreements.

“[It was] “It’s my childish protest that every company has to have a privacy policy and no one reads them,” said Needle, an attorney who represents nonprofit groups. told BBC News Thursday.

“It’s crazy that every small coffee shop has to put a privacy policy on their website. It’s money that’s being wasted,” he said.

The wine experiment was conceived by tax attorney Dan Needle. Dan Needle/X

In February, he tucked a wine offer into the website’s fancy legalese, between browser cookie warnings and ads.

‘This website uses cookies so we can remember your name if you leave a comment. You can refuse them if you wish. Read this first “We will give away a bottle of wine to each recipient. We will not provide any advertising,” the contract states.

He said no one claimed free wine until May, but the person was still trying to fill out his details and was “kind of fooled” just by using it as an example. .

Think tank sent bottles to eagle-eyed recipients 2013 Chateau de Saleswhich costs about $40, is described as a “merlot-based blend” with “bright notes of currant and raspberry.”

One company posted an offer for free wine in its online privacy agreement, but no one noticed it for several months. Dan Needle/X
The company gave away a bottle of 2013 Château de Sales to the lucky winner. Chateau de Serres

needle first tweeted Regarding Thursday’s experiment, Bottle said he “just received it.”

He said the nonprofit first made a similar hidden offer when it launched about two years ago, and it took four months before anyone discovered it.

“We did it again to see if people were paying more attention,” he said. “it’s not.”