In 2025, food and drink trends showcased some striking features of American culture, from fancy strawberries priced at nearly $20 to babies chewing on ribeye steaks. Viral videos, social media challenges, and health-focused eating habits have certainly transformed grocery aisles and even high chairs.
Industry reports predict the global protein supplements market could reach around $30 billion by 2025, continuing to grow as consumers chase health and wellness benefits.
1. $20 Strawberries
A grocery store in Los Angeles stirred quite a bit of buzz by offering a single strawberry for $19.99. These Erie Amai strawberries, imported from Japan, were showcased in a special way. While influencers raved about their flavor, some critics labeled the hefty price a mere “social experiment.” It’s a humorous thought—one shopper quipped it was still cheaper than eggs, which had surged past $8 per dozen due to various supply issues and inflation.
2. “Baby Carnivore” Trend
There’s a controversial new trend of feeding infants a meaty diet instead of traditional baby food, with parents giving their babies butter, bone broth, and even steak. Some doctors find this approach to be nutritious, but many pediatricians caution that cutting out fruits and vegetables could lead to health issues.
3. Premium Water
It seems water has joined the ranks of fine wine in upscale dining, with restaurants offering detailed menus highlighting water’s mineral content and taste. Bottles can cost anywhere from $11 to $95. This “fine water” trend has intrigued some while drawing skepticism from others who ponder whether such luxury is necessary or just a marketing gimmick.
4. Commitment to Protein
The protein movement showed no signs of fading, extending beyond the usual shakes and bars into everyday meals. There’s now a growing popularity of protein lattes and clear protein drinks as alternatives. However, nutritionists caution that while protein is important, this trend often leans heavily on marketing.
5. Butter-Dipped Ice Cream
A grocery store in Connecticut has stirred discussions online by launching a vanilla soft-serve cone drenched in melted butter, creating a salty, crunchy outer layer. Some were appalled while others expressed curiosity about trying it. Store representatives called the dessert “addictive” and “totally decadent.”
6. “Bean Tok”
On social media, the “BeanTok” trend emerged with claims that eating around two cups of beans daily boosts digestion and mood, while also aiding appetite control. Experts attribute these benefits mainly to fiber, which promotes gut health. This surge in interest indicates a broader shift towards fiber-rich foods as people look for natural ways to enhance their digestion and overall health.
